Allen Tate + Beverly Hanks
I have worked on several mergers + acquisitions over my time at Allen Tate, but this was by far the largest, adding 20 offices and 500+ Realtors and Administrators. Together, Allen Tate + Beverly Hanks solidified their status as the Number One firm in both North and South Carolina, so this was huge news in the Real Estate world. The challenge was to communicate the partnership effectively and efficiently internally, and celebrate within the Marketplace. I designed the social graphics, wrote the copy for the announcement, created the announcement video, and designed a microsite with all resources available to agents in one spot. I received fantastic feedback from both agents and executives for my work on this campaign. I have listed a few of my favorite elements from this campaign below, but please feel free to go to the microsite I created for a full picture of the scope of work I completed.
Campaign Design
I created a new logo lock up that was applied to all campaign deliverables. I also wanted to play into the Western North Carolina aspect of this project, so I selected photos that were accurate to the WNC region to be used across materials. See more here.
Graphics
These graphics were released internally to 2100+ agents to use on their social media. I wanted to have more fun with these graphics, so I played on both existing AT Campaigns and added in a few topographic + mountain graphics. I also wrote and distributed coordinating Copy examples for the agents to use. See more here.
Announcement Video
This video was distributed on social media, internally via the microsite, internally and externally through an email campaign, and was included on all PR materials. I conceptualized the plan, gathered media and created + produced the video. I used a combination of Adobe Rush, Illustrator, and Premiere Pro.