Athletic Partnerships
I’ve had the opportunity to work with various teams including the Carolina Panthers, the Charlotte Knights, and Appalachian State University’s athletic department. These teams have important value in the communities we serve, and the goal is to establish the Allen Tate brand as one that invests in and partners with leaders in our community. Through my work on our athletic partnerships, I’ve worked on projects including game day activations, digital ads, social media campaigns, a College Gameday campaign, an annual sweepstakes with the Panthers called Prowl the Den that averages 21000+ entries per year, and more. I also collaborate with the social media teams from each of these brands for cross-promotional content and deliverables.
Charlotte Knights
The Charlotte Knights have a devoted fan base and a strong presence in the Charlotte community. The marketing efforts I lead with this partnership are to connect with fans, engage with the community, and lead generation. Through collaborative marketing initiatives and sponsorship activations, we have been able to enhance brand visibility and create memorable experiences for both fans and customers.
Appalachian State
In partnership with ASU, I have led successful innovative campaigns across the Allen Tate footprint, including an annual Homecoming campaign. One project that stands out is our work during the 2022 Football season when ASU was featured on College Game Day. Despite the tight timeline of just 4 days, we ideated, strategized, and executed a flawless campaign. Our efforts paid off as we even made it onto the show, reaching an average of 2.1 million viewers.
Carolina Panthers
Allen Tate is the official Realtor of the Carolina Panthers. Through my work on this campaign, I've had the opportunity to collaborate with their creative team on everything from graphics, to giveaways, to activations and more.
Prowl the Den
Prowl the Den is an annual sweepstakes by Allen Tate + The Carolina Panthers, offering entrants the chance to win a behind-the-scenes tour of Bank of America Stadium. The ultimate grand prize winner receives tickets and exclusive signed merchandise from the Panthers. I have been involved in every aspect of this campaign, including design, messaging, social media, digital ad promotion, microsite development, activations, and more. This highly successful annual campaign benefits our client base, allows our agents to leverage the reputation of both brands, and generates over 22,000 leads.
CCS Athletics
During my time with CCS, I handled a wide range of responsibilities, including jersey design, website management, event planning, and more. I also collaborated with the builders and athletic department during their campus expansion to create a simple, classic aesthetic that effectively reflected their brand. My design contributions encompassed various elements such as the gym floor, bleachers, vinyl decals, athletic buses, apparel, and state title banners. This exhilarating challenge involved working with diverse vendors and specialists to successfully deliver a large-scale project experienced by thousands each year.